A man sets up an arcade game in a pub and uses it to trick the players into thinking that they're in the game. Watch it; it's a little funny and very interesting. There's a lot of swearing around the second half of the clip, so don't click if you'll take offense. The first half of the clip is explanation of the experiment, so be patient.

Click here for the clip

Derren Brown.

He's the mastermind?