It's good advertising. If nothing else, everybody wants to know what the hell is going on. Assuming they keep it an enigma until the film itself comes out.

I've spent the past hour or so dabbling in this interesting marketing campaign. But whats the product?

http://blogs.forbes.com/digitaldownload/20...-haas-hits.html

I have to agree with this guy, having done the puzzles myself. I have the feeling I'll get an email August 1st. That's when "you're supposed to come back" . Anyways, the puzzles were fun, at least.

Some relevant sites:

http://en.wikipedia.org/wiki/Ethan_Haas_Was_Right
http://www.comingsoon.net/news/movienews.php?id=21766
http://www.ckrox.com/

Can anyone tell me how "Haas" and "Cloverfield" are connected? Because most of the sites I've visited just assume the relationship. Any concrete stuff? The cloverfield site mentions nothing of Ethan Haas. I don't really buy the "Alpha and Omega" game thing. Seems fake.

Meh.